Consults with other areas of management or business units, sales departments, and advertising agencies to leverage web marketing, trade show activity and direct marketing.

咨询其他领域的管理和商务单位，销售部门和广告代理来从事网络市场活动，商务展览活动和直接的市场活动。

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Company A learned this lesson the hard way after hiring a consultant to develop their marketing collateral for a trade show.

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They continue to see trade show dollars increasingly going to digital media in most marketing budgets.

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He told Company A that because the case studies in their marketing collateral were made available at the trade show without restriction, they could not be confidential.

FORBES: Let's Talk About Your Company's Trade Secrets